Muhamad Yehia .. Cairo
The tech giant is introducing a new “AI mode” that will embed chatbot capabilities into its search engine to keep up with rivals like OpenAI’s ChatGPT.
Google unleashed another wave of artificial intelligence (AI) technology on Tuesday to accelerate a year-long makeover of its search engine.
The tech giant is changing the way people get information and curtailing the flow of Internet traffic to websites.
The next phase outlined at Google’s annual developers conference includes releasing a new “AI mode” option in the United States.
The feature makes interacting with Google’s search engine more like having a conversation with an expert capable of answering questions on just about any topic imaginable.
AI mode is being offered to all consumers in the US just two-and-a-half-months after the company began testing with a limited Labs division audience.
Google is also feeding its latest AI model, Gemini 2.5, into its search algorithms, and will soon begin testing other AI features, such as the ability to automatically buy concert tickets and conduct searches through live video feeds.
In another example of Google’s all-in approach to AI, the company revealed it is planning to leverage the technology to re-enter the smart glasses market with a new pair of Android XR-powered spectacles.
The preview of the forthcoming device, which includes a hands-free camera and a voice-powered AI assistant, comes 13 years after the debut of “Google Glass,” a product that the company scrapped after a public backlash over privacy concerns
Google didn’t say when its Android XR glasses will be available or how much they will cost, but disclosed they will be designed in partnership with Gentle Monster and Warby Parker.
The glasses will compete against a similar product already on the market from Facebook parent Meta Platforms and Ray-Ban.
AI’s expanding role in Google search
The expansion builds upon a transformation that Google began a year ago with the introduction of conversational summaries called “AI overviews” that have been increasingly appearing at the top of its results page and eclipsing its traditional rankings of web links.
About 1.5 billion people now regularly engage with “AI overviews,” according to Google, and most users are now entering longer and more complex queries.
“What all this progress means is that we are in a new phase of the AI platform shift, where decades of research are now becoming reality for people all over the world,” Google CEO Sundar Pichai said before a packed crowd in an amphitheater near the company’s Mountain View, California, headquarters
Growing competition from AI-powered rivals
Although Pichai and other Google executives predicted AI overviews would trigger more searches and ultimately more clicks to other sites, it hasn’t worked out that way so far, according to the findings of search optimisation firm BrightEdge.
Clickthrough rates from Google’s search results have declined by nearly 30 per cent during the past year, according to BrightEdge’s recently released study, which attributed the decrease to people becoming increasingly satisfied with AI overviews.
The decision to make AI mode broadly available after a relatively short test period reflects Google’s confidence that the technology won’t habitually spew misinformation that tarnishes its brand’s reputation, and acknowledges the growing competition from other AI-powered search options from the likes of ChatGPT and Perplexit
?Will AI undercut or empower Google
The rapid rise of AI alternatives emerged as a recurring theme in legal proceedings that could force Google to dismantle parts of its internet empire after a US federal judge declared its search engine to be an illegal monopoly.
In testimony during a trial earlier this month, longtime Apple executive Eddy Cue said Google searches done through the iPhone maker’s Safari browser have been declining because more people are leaning on AI-powered alternatives.
And Google has cited the upheaval being caused by AI’s rise as one of the main reasons that it should only be required to make relatively minor changes to the way it operates its search engine because technology already is changing the competitive landscape
But Google’s reliance on more AI so far appears to be enabling its search engine to maintain its mantle as the Internet’s main gateway – a position that’s main reason its corporate parent, Alphabet Inc, boasts a market value of $2 trillion (€1.8 trillion).
During the year ending in March, Google received 136 billion monthly visits, 34 times more than ChatGPT’s average of 4 billion monthly visits, according to data compiled by onelittleweb.com.
Even Google’s own AI mode acknowledged that the company’s search engine seems unlikely to be significantly hurt by the shift to AI technology when a journalist from The Associated Press asked whether its introduction would make the company even more powerful.
“Yes, it is highly likely that Google’s AI mode will make Google more powerful, particularly in the realm of information access and online influence,” the AI mode responded. The feature also warns that web publishers should be concerned about AI mode reducing the traffic they get from search results.