By: Reda Helal
In a significant achievement highlighting Africa’s growing communications excellence, APO Group has won Gold in the Northern Africa category at the 2026 Africa SABRE Awards, reinforcing its position as a leading pan-African communications consultancy.
The award was granted for its campaign “GITEX Africa Morocco 2025: A Media-Fuelled Journey for Tech Excellence”, which generated over 3,600 media clippings across African and global outlets. The campaign successfully positioned Morocco as a rising regional hub for technology and startups.
Cross-Sector Excellence
APO Group’s success extends beyond the technology sector, with finalist positions in two additional categories:
• “The Africa Flag 2025 Tournament: Raising the Game in Cairo” (with the National Football League)
• “Broadcasting Greatness: Elevating African Hoops and Culture at BAL 2025”
This reflects the company’s ability to deliver impactful campaigns across sports, media, and cultural sectors.
Prestigious Recognition
The SABRE Awards are among the most respected global accolades in branding, reputation management, and communications strategy.
This latest win follows APO Group’s 2025 victory for a campaign with Canon, along with multiple finalist recognitions for major international initiatives.
The company has also secured:
• Gold and Bronze at the Davos Communications Awards
• Recognition as Africa’s Leading PR Agency 2025
Strategic Vision for African Communications
According to CEO Bas Wijne, the award underscores the importance of designing communications strategies tailored to Africa’s diverse markets. He emphasized that successful campaigns combine strategic planning with strong local execution and a deep understanding of audience engagement.
Pan-African Reach
Operating across all 54 African countries, APO Group provides communications advisory, public relations, and media distribution through its proprietary platform, Africa Newsroom, which publishes content across more than 250 Africa-focused media outlets.
This extensive network enables organizations to connect directly with journalists, investors, analysts, and policymakers worldwide.